Emily
Pugh
Brand Marketing Lead
360 STRATEGY | Content | SOCIAL
Beauty, Fashion, FMCG |
Founder at Sunday & Soul
Keen to find out more?
About Me
I’m a brand obsessed, creative AND commercial marketing lead with 15 years experience in both 360 and digital first marketing. Brand management, social media and content strategy.
With a strong entrepreneurial vision, I easily identify opportunities for growth and collaboration. I have a passion for understanding people, whether that be the consumer, the client or my colleagues. I am a natural story teller, confident communicator and a nurturing leader; making me a really positive addition to any team.
I took my love of brand building to the next level in 2020 when I launched my own clothing line, creating a six figure business in 12 months, driving growth through creative content and community.
I side hustle in content creation working on brand partnerships and video production for brands that align with my passions and values such as Vinted, Kyloe in the Wild, Barbouy Cocktails, Peachie, Kevin Murphy Hair and Bath & Unwind.
Experience & Expertise
2024
Koan UK | Bath & Unwind.com
March 2022 - Present & August 2009 - January 2014 (5+ years total)
- Lead the brand marketing strategy across nine online Luxury Hair & Beauty stores.
- Manage and coach team of 5 in email, social, content and influencer strategy.
- Work closely with distributors and brand owners to translate brand plans into D2C revenue.
- Lead creative and commercial campaigns for high performance email marketing function, intelligent segmentation and multiple customer lifecycle. Competitive value add marketing calendar.
- Copywriting for key campaigns.
- Strong PR Relationships with online publishers.
- Nurture commercial relationships with 90 beauty brands on JBP’s, collaborations and exclusive products and promos including Aesop, Elemis, Caudalie, Neom, Ren, Kevin Murphy, CND Nails.
Head of Brand Marketing & Partnerships
2020
Founder
Sunday & Soul - Lifestyle Clothing Brand
Jan 2020 - March 2023
Bootstrapped £1/4 Million Turnover in the first 18 months of trading.
- Solo founder wanting to take my brand building skills and create something of my own.
- Led brand strategy, all comms, creative direction and commercial planning.
- Content creation for all social channels. Art directing and styling photoshoots. Video Editing.
- Campaign and social copywriting. Email Marketing. Commercial strategy. Product Design.
- Highly engaged community on Instagram and Facebook. 1/2 Million impressions / 196k views per quarter. 0 - 20k followers in 12 months.
- Worked with over 50 Influencers with reach in the multimillions.
- Product placement seen on BBC Strictly and other prime time TV Shows.
- Celebrity Customers and advocates.
- Pop up Shops in John Lewis.
- Multi six figure business within 12 months. 8,000 customers. 25k Community.
2017
Brand Marketing Manager
Elizabeth Shaw / Lily O’Briens - Confectionary Brands
Ripe for a serious brand evolution having successfully launched into a new category. I led the following both in- house and alongside agency partners, from pitch to delivery with a 750k annual marketing spend:
Brand re-positioning project. New brand architecture and development of Brand Bible.
ATL
- TV & Cinema Advertising Campaign
- Press, Retailer and Trade Advertising (Sainsbury's Magazine, Tesco Magazine, Ocado Newsletters, Digital 6 Sheets, National Newspapers)
BTL
- Nationwide Sampling – ‘Biscuits on Tour’ Experiential Campaign
- PR and OOH Activations - Chelsea Flower Show, Radio Stations.
- Commercial Sponsorship and Strategic Brand Partnerships – Fentimans, Pinkster Gin, The Botanist Restaurants, Breast Cancer Now, BBC Good Food, Olive Magazine, Gok Wan.
- International Trade Fairs - Stand design and production.
- New Website Launch.
- Social Media Management and Content Planning (paid and organic).
2014
Digital Marketing & Brand Consultant
Various from 2014 - 2022
Supporting growth via consultancy, interim appointments and freelance contracts for D2C and FMCG brands across the whole marketing kit and caboodle.
Client Case Study:
A luxury jewellery brand with a high street distribution launched their first B2C site. As acting Digital Marketing Manager I implemented an email marketing strategy, PPC, affiliate program, abandoned cart recovery, social media advertising and display re marketing. Increasing traffic from 20,000 visits per month to 60,000 and revenue from £10k to £45k per month by the end of my 9 month contract.
Clients included:
- Stance Socks // Arcade Belts // Deus Ex Machina (VVast LTD)
- This Mum Runs (Converting community into customers)
- Trollbeads (interim Digital Marketing Manager)
- Aromatherapy Associates (eCommerce improvement project)
- Neon Digital (B2B Meta Agency Social Strategy)
- Mood Oils (Brand Architecture and 12 month Marketing Plan)
- Ffrind Knitwear (Brand Architecture)
what i can do
Skills
Managing, coaching and motivating BRAND teams and agency partners
360 BRAND & Marketing Strategy
Email Marketing - Klaviyo
Video Editing - InShot | Capcut
Graphic Design - Canva
Google Analytics | GA4
Facebook, Instagram, TikTok, LINKEDIN | Management & Advertising
Hootsuite | creator studio
Shopify | Big Commerce
what i can do
Examples of work
BEFORE
BEFORE
Elizabeth Shaw - Brand Repositioning & 360 Marketing Strategy
AFTER
AFTER
Koan Beauty
BRAND A - 2 Year Revenue Growth
BRAND B - Previous 12 Months Revenue
- Consistent Product Content pushed out on Website, email and social media.
- Weekly NEW promotions and merchandise opportunities.
- Influencer Events and Gifting.
- Retention Project - rewarding return customers, lifecycle messaging.
- Dynamic cross selling and upselling.
Sunday & Soul
Brand Director | Content Strategist | Creator & Influencer Management | Video Production
@sundayandsoul
- Half a million impressions per quarter
- 196k views per quarter
- 25k Community
257k
189k
INFLUENCER STRATEGY
115k
125k
INFLUENCER STRATEGY
270k
218k
79.6k
285k
154k
what they say
Em is one of the most driven and talented people I’ve seen grow a brand from nothing to something major in such a short space of time. She brought colour and lightness into the lives of a LOT of people and encouraged engagement in the most natural way.
Amy Goodall . Mad About The Brand.
Em has a natural talent for digital marketing, which is further enhanced by her experience. Her creative flare when it comes to copy, hooks and visuals is second to none.
Not only is Emily an absolute powerhouse when it comes to all things brand and marketing, but she’s also complete joy to work with. She’s dedicated, driven, fun, enthusiastic and a team cheerleader.
Anna Frapwell. Neon Digital.
Emily demonstrates an acute understanding of the intricacies of marketing campaigns, leaving no stone unturned in ensuring that every aspect was finely tuned for optimal performance. This meticulous approach not only reflected her professionalism but also underscored her commitment to delivering nothing short of excellence.
What truly impressed me, however, was Emily’s penchant for marketing innovation. She had an often-sought ability to think outside the box, consistently introducing fresh and creative ideas that breathed new life into the campaigns we were working on.
Leanne Cook. Saint Nicks.
Emily just gets things done. Just give her a brief and I guarantee you will be amazed by the results.
SAY HELLO
Emily Pugh
emmypugh@outlook.com
07540389300
connect with me
